Some typical textures include wove or smooth, laid (a ribbon-like texture), and linen. More colors and textures are available in uncoated stock than coated. Uncoated paper is rougher to the touch and has no shine, which can make it look more natural. Uncoated paper has no surface sealant so ink absorbs more fully into the paper. ![]() Here are some common coatings from most to least shine: ![]() Plus, desktop printers don’t print well on coated paper. On the down side, coating makes paper harder to write on, especially with pencil. Coating makes paper more opaque so the image on one side is less likely to show through to the other, even on a thin sheet. Since the ink is less likely to spread beyond the printed dot, images are clearer and more defined. Advantages and disadvantagesĬoated paper absorbs less moisture than uncoated. Think of the difference in shine between a glossy photo and the dull page of a notebook. Coated stock has a sealant applied to the surface that affects the shine and feel. In addition to type and weight, paper varies by coating. This number can be converted to pounds or points. Grams per square meter (gsm) is the universal metric measurement for paper density. Point refers to the thickness of the sheet in thousandths of an inch. If 500 sheets of uncut paper weighs 20 pounds, it’s called 20 lb stock. Different types of paper have different standard uncut sizes, so a pound of one is not the same as a pound of the other. The reason is that the weight is taken from the uncut sheets. By pounds (lb or #)Īs you roam the aisles of Staples or OfficeMax, you may wonder why certain reams are labeled 20 lb or 28 lb when they clearly don’t weigh that much. In all cases, however, a higher number means thicker, heavier paper. The same stock could be named by pound, point, or gsm. The sturdiness of paper can be measured by weight, by thickness, or by density. According to the report, “When asked to cite the brand (company name) of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).” This makes paper both easier to understand and more memorable. According to research out of Temple University, physical advertising elicits a greater emotional response, creates a stronger subconscious desire for the product or service, and associates a higher value with the product or service than digital advertising.Īccording to Canadian neuromarketing firm TrueImpact, paper marketing requires 21% less cognitive effort to process. We believe it does and recent studies agree. Does paper still matter?īefore diving into the nitty gritty, it’s important for us to address the big question: Does paper still matter? Continue reading to learn all you need to choose the right paper for your print job. bond paper means that 500 sheets of this paper stock at its standard size of 17 x 22 weighs 20 pounds. For book (text) paper, the basis size is 17 x 22, while the standard size for cover paper is 25 x 38. ![]() If you’ve ever tried to order printed marketing materials, you’ve been barraged by questions about stock, weight, coating, and more. Basis weight refers to the weight in pounds for a full ream (500 sheets) of standard-size paper.
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